TAG Heuer has announced the opening this week in Geneva
its all first exclusive boutique located Street Robert-Castro, in the heart of downtown, where all the luxury brands have pinion on street. He missed that one. It is now, with 100 m 2 of exhibition space.
It talks a lot about 'shopping experience' in luxury.
But what is it exactly? At TAG Heuer in Geneva, guests are greeted in a modern space developing an emotional environment in which are embodied the philosophy and spirit of the company.
For more than a century and a half, the reputation of the Swiss watch brand is built on the respect of tradition and the avant-garde research. The atmosphere of this shop is the faithful reflection: contemporary design, which expresses quite the Visual identity of TAG Heuer.
Specifically, this new boutique deploys the latest watch designs of the brand and including the collection Carrera. Visitors will also have exclusive access to the collection of accessories Lifestyle of the mark (jackets, bags, belts,...) as well as the range of TAG Heuer sunglasses and the instruments of communication of luxury, Meridiist, Link and Racer, designed by TAG Heuer.
"We opened our first boutique in Replica Watches Australia in Lucerne a few months ago and the success is to go and exceed our best hopes. We are now very pleased to open our second store in Switzerland» stated on this occasion Jean-Christophe Babin, President and CEO of the brand. "Of the 120 countries where TAG Heuer is present, the Switzerland is our eleventh largest market. We intend to carry it just behind the very large markets such as the Japan and the United States.
Thus, TAG Heuer continues its retail development logic by opening two new stores in Switzerland. This makes even more sense when you know that "travel retail" (understand sales with tourists) represents 80% of the turnover in that country. These past five years, the brand has significantly increased its efforts by opening several stores worldwide, and Europe particularly, in tourist as cities Paris, Lucerne, Venice and Munich.
TAG Heuer is currently present in 4500 outlets worldwide with nearly 160 shops. His long-term goal is to reach 300 shops.
«A presence in Geneva is perfectly in this logic of development of direct distribution» concluded Jean-Christophe Babin. In this extraordinary location, we believe that this store will quickly find its place among the favorite destinations of Geneva and people around the world. This especially as it offers an exceptional piece, the Carrera Mikrogirder, who won the needle of gold of Grand Prix of watchmaking of Geneva 2012".
Among 70 preset watches in different categories, it is the Mikrogirder of TAG Heuer, the jury of the Geneva Watchmaking Grand Prix awarded in categories "Grand Prize of the golden needle" last Thursday at the grand Théâtre de Genève.
The Mikrogirder looks like the most revolutionary brand Director, a disruptive innovation that announces radical changes at the heart of the watch - the regulator.
Entirely designed, developed and assembled in the research and Development Department of TAG Heuer in la Chaux-de-Fonds in Switzerland, the Mikrogirder has the fastest controller ever created and tested.
Revolutionizing three centuries of watchmaking tradition in the production, storage and regulation of mechanical energy, the Mikrogirder propels the watch industry into a new era. More efficient movement, more energy efficient and capable of measuring even smaller fractions of time could see the day.
Accurate at 5/10' 000th of a second - a record - the Mikrogirder is a new control system. A system with two blades, Exciter blade and a binding blade that works with a linear oscillator (unlike spiral cylindrical form). This system allows an isochronous oscillation at a very low angle, unlike a traditional watch that oscillates at an angle of 320 degrees.
The benefits are many. With a spiral classic, the effect of gravity caused by mass is a recurring problem. With the Mikrogirder, this problem no longer exists. There is no loss of amplitude and frequency of the movement can be easily adjusted without affecting the delivery of energy.
The result is the significant increase in accuracy (time division) and performance (frequency and stability)
1'000 hz / 7'200 ' 000 vibrations per hour
5/10' 000th of a second
250 times faster than a conventional 4 Hz chronograph
The preselected watches under the GPHG, as well as the winners, participate in a travelling exhibition in Zurich, Shanghai, Hong Kong, Geneva and Moscow, allowing a global audience to discover and admire the most beautiful timepieces of the year, exceptionally gathered during the months of October and November.
Remember that the Geneva Watchmaking Grand Prix is intended to recognize excellence in the field of watchmaking. Eleven Awards reward the best creations of the year and the most influential players in the world of watchmaking.
It talks a lot about 'shopping experience' in luxury.
But what is it exactly? At TAG Heuer in Geneva, guests are greeted in a modern space developing an emotional environment in which are embodied the philosophy and spirit of the company.
For more than a century and a half, the reputation of the Swiss watch brand is built on the respect of tradition and the avant-garde research. The atmosphere of this shop is the faithful reflection: contemporary design, which expresses quite the Visual identity of TAG Heuer.
Specifically, this new boutique deploys the latest watch designs of the brand and including the collection Carrera. Visitors will also have exclusive access to the collection of accessories Lifestyle of the mark (jackets, bags, belts,...) as well as the range of TAG Heuer sunglasses and the instruments of communication of luxury, Meridiist, Link and Racer, designed by TAG Heuer.
"We opened our first boutique in Replica Watches Australia in Lucerne a few months ago and the success is to go and exceed our best hopes. We are now very pleased to open our second store in Switzerland» stated on this occasion Jean-Christophe Babin, President and CEO of the brand. "Of the 120 countries where TAG Heuer is present, the Switzerland is our eleventh largest market. We intend to carry it just behind the very large markets such as the Japan and the United States.
Thus, TAG Heuer continues its retail development logic by opening two new stores in Switzerland. This makes even more sense when you know that "travel retail" (understand sales with tourists) represents 80% of the turnover in that country. These past five years, the brand has significantly increased its efforts by opening several stores worldwide, and Europe particularly, in tourist as cities Paris, Lucerne, Venice and Munich.
TAG Heuer is currently present in 4500 outlets worldwide with nearly 160 shops. His long-term goal is to reach 300 shops.
«A presence in Geneva is perfectly in this logic of development of direct distribution» concluded Jean-Christophe Babin. In this extraordinary location, we believe that this store will quickly find its place among the favorite destinations of Geneva and people around the world. This especially as it offers an exceptional piece, the Carrera Mikrogirder, who won the needle of gold of Grand Prix of watchmaking of Geneva 2012".
Among 70 preset watches in different categories, it is the Mikrogirder of TAG Heuer, the jury of the Geneva Watchmaking Grand Prix awarded in categories "Grand Prize of the golden needle" last Thursday at the grand Théâtre de Genève.
The Mikrogirder looks like the most revolutionary brand Director, a disruptive innovation that announces radical changes at the heart of the watch - the regulator.
Entirely designed, developed and assembled in the research and Development Department of TAG Heuer in la Chaux-de-Fonds in Switzerland, the Mikrogirder has the fastest controller ever created and tested.
Revolutionizing three centuries of watchmaking tradition in the production, storage and regulation of mechanical energy, the Mikrogirder propels the watch industry into a new era. More efficient movement, more energy efficient and capable of measuring even smaller fractions of time could see the day.
Accurate at 5/10' 000th of a second - a record - the Mikrogirder is a new control system. A system with two blades, Exciter blade and a binding blade that works with a linear oscillator (unlike spiral cylindrical form). This system allows an isochronous oscillation at a very low angle, unlike a traditional watch that oscillates at an angle of 320 degrees.
The benefits are many. With a spiral classic, the effect of gravity caused by mass is a recurring problem. With the Mikrogirder, this problem no longer exists. There is no loss of amplitude and frequency of the movement can be easily adjusted without affecting the delivery of energy.
The result is the significant increase in accuracy (time division) and performance (frequency and stability)
1'000 hz / 7'200 ' 000 vibrations per hour
5/10' 000th of a second
250 times faster than a conventional 4 Hz chronograph
The preselected watches under the GPHG, as well as the winners, participate in a travelling exhibition in Zurich, Shanghai, Hong Kong, Geneva and Moscow, allowing a global audience to discover and admire the most beautiful timepieces of the year, exceptionally gathered during the months of October and November.
Remember that the Geneva Watchmaking Grand Prix is intended to recognize excellence in the field of watchmaking. Eleven Awards reward the best creations of the year and the most influential players in the world of watchmaking.